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2025 Digital Commerce Landscape Report details legacy tech barriers to driving revenue, loyalty, and competitive advantage. The majority (93%) of organizations say that their technology is limiting their digital commerce operations. The business implications of these technological limitations are striking, ranging from struggles to scale when demand strikes, to cybersecurity risk exposure, to lost revenue opportunities.
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Efficiency — up, expenditures — down. That’s the basic assumption of decision-makers striving to have as many automated business processes as possible. Of course, such a strategy is completely justified, because nowadays relying on human resources only is often ineffective and short-sighted. Currently, you can hardly find a business that lacks more or less decent software covering at least the most vital workflows.
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A quick Google search will confirm that eCommerce is a thriving industry. Many people have quit their full-time jobs to open their own online store. While there’s no doubt that there is an increasing preference towards online shopping, it does not guarantee success for your store. The reason is that with everyone trying their hands at eCommerce, the competition is at an all-time high.
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Disruptive new technologies and rapidly shifting customer preferences are combining to create an environment full of emerging risks and potential opportunities. Companies are under immense pressure to operate faster, smarter, and more efficiently. In this environment, legacy methods and tools just don’t cut it anymore, and AI business process automation is reshaping the landscape.
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